Privacy Policy - Rivers Run Living

At Rivers Run Living, accessible via riversrunliving.com, we are committed to protecting your privacy and safeguarding the personal data you entrust to us. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information in compliance with applicable data protection laws, including the General Data Protection Regulation (“GDPR”) and the California Consumer Privacy Act (“CCPA”). We adopt a privacy-first approach in all our data practices and uphold the highest standards of transparency and integrity.

1. Introduction: Commitment to Privacy and Data Protection

Rivers Run Living places the highest priority on protecting your personal data. We understand the importance of privacy and handle all information in accordance with applicable laws and regulations. Our objective is to collect only the information that is necessary for providing our services and to maintain the security and confidentiality of your data at all times.

2. Scope of Policy and Data Controller Role

This Privacy Policy applies to all individuals accessing and using our website, riversrunliving.com, as well as related services offered by Rivers Run Living.

For purposes of applicable data protection legislation, Rivers Run Living is the data controller responsible for the processing of your personal data.

3. Categories of Data Processed

We may collect and process the following categories of personal data:

– Usage Data: Information about how you interact with our website, such as IP address, browser type and version, geographic location, time spent on pages, page views, referring URLs, and session paths.

– Account Data: Information provided when registering for an account or making a purchase, such as your full name, postal address, email address, and telephone number.

– Profile Data: Preferences, purchase history, saved items, and behavioral data related to how you use our services and website features.

– Communication Data: Records of support requests, inquiries submitted through contact forms, and historical correspondence with our support team.

– Technical Data: Device type, operating system, language settings, screen resolution, and system configuration details captured when accessing our services.

– Transaction Data: Payment information (processed securely through third-party processors), billing and shipping addresses, product orders, and purchase history.

– Preference Data: Marketing communications preferences, interest in specific products or collections, and consent records.

4. Legal Bases for Processing

We collect and process your data under the following lawful bases:

– Consent: Where you provide explicit permission for optional data processing activities, such as receiving marketing communications.

– Contract: Where data is necessary to perform a contract with you, or in preparation for entering such a contract.

– Legal Obligation: Where processing is necessary for compliance with applicable legal requirements.

– Legitimate Interests: Where processing is required to pursue our legitimate business interests, such as improving our services, fraud prevention, maintaining security, and enhancing user experience—provided such interests do not override fundamental rights and freedoms.

5. Your Rights

In accordance with applicable law, you have the following data protection rights:

– Right of Access: You may request access to the personal data we hold about you.

– Right to Rectification: You may request corrections to incomplete or inaccurate data.

– Right to Erasure: You may request deletion of your personal data, subject to legal and contractual limitations.

– Right to Restriction: You may request limitations on the processing of your data in certain circumstances.

– Right to Data Portability: You may request to receive your data in a structured, commonly used, and machine-readable format, and that we transfer it to another controller where feasible.

To exercise any of these rights, you may contact us at [email protected]. We will respond in accordance with applicable legal requirements.

6. Security Measures

Rivers Run Living employs commercially reasonable administrative, technical, and physical safeguards to protect your personal data against unauthorized access, disclosure, alteration, or destruction. These protective measures include encryption of sensitive information, access control, regular data backups, secure payment processing, and employee training programs on data security.

7. International Transfers

If we transfer personal data outside of the European Economic Area (EEA), we ensure that adequate safeguards are in place to protect your information, including the use of the European Commission’s Standard Contractual Clauses or other legally approved mechanisms for international data transfers.

8. Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. The retention period will depend on the category of data:

– Usage and Technical Data: Up to 26 months.
– Account and Profile Data: For the duration of your active account and for up to 6 years thereafter.
– Communication Data: For a period of up to 3 years from the date of last contact.
– Transaction Data: Retained for up to 7 years in compliance with tax and accounting obligations.
– Preference Data: Stored until consent is withdrawn or the data is no longer relevant.

9. Cookie Policy

Our website uses cookies and similar technologies to enhance functionality, measure performance, and deliver personalized content. The types of cookies we use include:

– Essential Cookies: Required for core site functionality such as cart management and account login.

– Functional Cookies: Remember your preferences and choices to improve your user experience.

– Analytics Cookies: Help us understand usage patterns and site performance, allowing us to improve functionality.

– Performance Cookies: Optimize load speed, reduce server strain, and track performance issues.

10. Cookie Management and Compliance

In compliance with GDPR and CCPA, we allow users to manage their cookie preferences via a consent banner or settings menu. You may also control cookies via your browser settings. If you are a California resident, you may also opt-out of cookie-based “sale” of personal data as defined under CCPA.

11. Special Protections for Children under 13

Our website and services are not intended for, nor do we knowingly collect or solicit personal data from, individuals under the age of 13. If we become aware that a child under 13 has provided us with personal data, we will delete such data immediately in accordance with applicable laws. If you believe that a minor has submitted such data, please contact us at [email protected].

12. Policy Updates and User Notifications

We may update this Privacy Policy from time to time in response to legal, technical, or operational changes. Where such changes materially affect your rights or the nature of data processing, we will make reasonable efforts to notify you through the website or via email, where permitted.

13. Contact

If you have questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact us at:

Email: [email protected]

Postal inquiries may be directed to the administrative contact available via the website riversrunliving.com.

We are committed to full compliance with global privacy regulations and operate transparently in all aspects of personal data processing. For any concerns regarding your privacy or data protection rights, please contact us via [email protected].